In the world of social media, a brand trip is a rite of passage for influencers—a sign that a sponsor values them enough to fly them out for an all-expenses-paid getaway, often complete with luxury perks and activities. But these trips can also breed resentment among those left out, invite public scrutiny, and project an air of frivolity.
Typically, it's fast-fashion labels or beauty brands that jet-set influencers across the globe, aiming to flood feeds with sponsored posts. This time, however, it was a major AI company: OpenAI.
Over the weekend, several influencers began posting about OpenAI's "first ever brand trip," which reportedly took place outside of N... (full story at The Verge). The move has sparked debate about whether such traditional marketing tactics are appropriate for a cutting-edge tech firm, and whether the backlash could have been avoided.
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